After years of being taught how to write in a specific way, it may seem that good writing only follows a prescribed format. Even those who have been in the workforce for years remember the basics of writing that they were taught in school, such as formatting and paragraph structure. While these basics remain necessary, professionals can find ways to write creatively while still following proper guidelines. Although writing creatively is not usually associated with business, all businesses need to catch their clients’ attention and keep it. If you are looking to upgrade your writing, here are some ways writing creatively can engage your client and make your writing stand out.