When people publish content for others’ consumption, search engines must ensure they’re reliable and relevant to what people are searching for. They can’t forego checking for quality if they wish to provide their users with the best experience — the algorithm measures where the content will fall under the result pages. Content most relevant to the given topic will be first in the search result. This is what companies should aim for if they wish to acquire more website visits. Companies must ensure their materials are optimized following the online algorithm. One way of achieving this is through web traffic digital technologies. These digital strategies include search engine optimization. A vital part of this includes incorporating the right keywords and links to the content’s body and adding meta-descriptions and title tags upon posting these materials...