An average person spends about seven or more hours of screen time every day. This implies that people are commonly fixated on their phones or other digital gadgets if they aren’t working or studying. After all, people don’t have to go far for their necessities with these continuous advancements. They are provided access to just about anything in their gadgets. With this, multiple companies have learned to utilize this development in communicating and promoting their products to the general public. Promotions through the internet have been one of the most effective and efficient marketing methods. With people spending most of their time on the internet, digital marketing makes it easy for companies to catch people’s attention and pique their interests. This type of marketing uses different mediums of publication, such as videos, search engine marketing, display ads, and social media posts. Essentially, if a campaign is available on the internet, it’s considered digital marketing...