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How Crowdfunding Platforms are Connecting to Consumers

Anyone around in the 80s and 90s remembers Michael Jackson’s Pepsi commercials or Michael Jordan’s free throw line dunk and the introduction of Air Jordan for Nike. The Internet revolutionized the way companies advertise. Nothing, however, has increased the reach of celebrities more than social media, which allows them to interact with the more than two billion people worldwide who use these platforms. All part of a larger shift within the global advertising and branding worlds, one in which the consumer connects on a deeper level to the products they purchase and is invested in the success of companies that resonate with what they consider important. This in part explains the increased popularity of crowdfunding, which has historically been used by fledgling businesses to raise capital by giving investors a piece of the future product.


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Alexa Traffic

Alexa Traffic for https://fanvestor.com/how-celebrities-and-new-crowdfunding-platforms-connecting-to-consumers/