Glaucoma and ocular hypertension may both be treated with the same medicine, which is called Careprost Eyelash Serum. Bimatoprost is included among the other drugs known as prostaglandin analogs. It does this by increasing the flow of the eye's natural fluids out of the eye, which in turn reduces the pressure within the eye. Active component bimatoprost is included in both the brand-name medication Careprost and its generic counterpart, Latisse. Careprost is a drug that has been given approval by the FDA and is used to treat high ocular blood pressure all over the globe. The mechanism by which the active component of the bimatoprost solution reduces intraocular pressure is by facilitating the body's normal drainage of fluid away from the eye.