The new LEARN while you PLAY big blocks! Helping kids build stronger brains + bodies through the power of creative play! BRIGHT DAY is both a for-profit LLC + a not-for-profit 501(c)(3) charitable organization – a portion of our for-profit income is used to create transformational play products – while our not-for-profit donations enable us to supply our BIG BLOCKS to schools in need In 1988 we began as a collective of parents looking for creative ways to stimulate learning in toddlers – officially we incorporated + registered in 2005. We are always thinking about play, theme, and project based learning.