After you have drafted a piece, you need to distribute it and gain readership. It isn't simple, though. There are many ways that you can use to find readers. You should find a great deal of assistance from this article. A great way to market your blog on the internet is by submitting articles to other websites under your "nom de plume." The significance is two-fold: first, you will build your reputation as an expert in your field. Second, if readers become fans of your articles on one site, they will eventually migrate to your blog to read more of your content. Collaborate with other websites to get your articles published in new places. Most webmasters will happily allow you to guest blog because they appreciate the content as well. They will link back to your site, increasing your popularity to search engines. Try to get your article posted on a well-known site to greatly increase traffic. Mix your article with different technical information. If you are writing an article about a technical product, you will need to have some technical information. At the same time, make sure to explain any technical information for the lay-people reading your article. Writing with a broad audience in mind will cause people to trust you more. When writing an article, make sure you are aware of the word count required. A well-written article may not be accepted because there are not enough words. If there is no way for you to know how many words you have written, there are always word counters online. Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale - most costing over 100 dollars - the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer's needs. Of course you know that every mistake should be treated as a learning opportunity. When you are in the article marketing field, though, mistakes are even better than education. They are fresh topics for your articles. Write an article about your mistake! Teach your readers what you did wrong and what they can do right, in order to avoid your error. Start with a catchy headline and keep your articles below 500 words. The attention spans of online readers are generally quite short, so reel them in quickly with brief articles. The first couple lines of your article needs to keep them engaged since you can have more information later in the content. If any celebrities have been seen using your product, ask their permission to use this fact. This could create quite a boon in your business. However, never claim that a celebrity uses your product whenever they actually don't because this can cause all kinds of legal problems. Take advantage of the thousands and thousands of online blogs, e-zines, internet video sites, and lifestyle sites that rely on users to generate and submit content. You can submit an informative and intriguing article which can drive traffic to your site by reaching a diverse range of people and potential new markets. Make sure your article is short and easy to read. Creating an online article involves a different set of rules than if you were writing for a magazine or journal. Do not include any filler text, thus making each of your points clear. You want to appeal equally to both a reader who does not know about the topic, and a reader who has some knowledge in the field. Sometimes one may be rushed to meet a deadline for an article they are going to produce. Unfortunately this can lead to sloppy mistakes or an otherwise poor quality article. Staying organized and having a good idea of the time one will need is an aspect that is important to article marketing. Use attractive, well-composed pictures, but always pay attention to copyrights to ensure you are legally allowed to use the photos you choose. If you attach a link to your website to the photos you add to your articles, there's a greater chance that the people will find their way to your page. Originality is king when it comes to article marketing. Make your content as unique as possible in order to really get your information out there. If you are outsourcing, make sure to check the articles you receive against a program like copyscape to confirm that it hasn't been pulled from the internet. Make sure that your article is actually talking about the keywords you have chosen and the article title that you picked. A reader who clicks on a link just to find a random article about hair loss that has been peppered with keywords about health insurance is not going to be happy. The search engines will eventually notice as well. Become an expert in the area your are promoting. The best way to make article marketing work for you is to give advice that comes from truly understanding your products and the customers that need them. Do research on your area of expertise to continue building your knowledge. This pays off because it will continue to inspire your creativity and marketing efforts. Write articles faster by sketching out an outline. Nothing wastes your writing time more than not knowing what to say in an article. An outline doesn't have to take more than a minute -- it can even be written in shorthand. This structures the article and your thoughts. Make it your goal to start typing the article and finish it with no typing breaks. This is completely do-able if you write an outline first. As was stated earlier, you not only need the article, you need the readers to be able to find what you have written. As you gain experience in article marketing, you'll start to feel more confident in your ability to locate readers. Use the advice featured above and before long, you should start to see an increase in your readership.